PRIVACY POLICY

Pixel Entertainment Pty Ltd (ABN 87664680951), trading as Pixel Booth is committed to protecting your privacy. This policy explains how we collect, use, disclose and safeguard your personal information when you interact with our Google Ads, websites, booking forms and on-site services.

1. Scope

This policy applies to:

Visitors who click our Google Ads or browse our websites.
Clients who enquire about or book our photo-booth, photography or DJ services.
Event guests whose images are captured in a Pixel Booth or by our photographers/DJs.

It is written to satisfy:

The Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs).
Google Ads Platforms Programme Policies (updated for 16 Feb 2025, emphasising user-data transparency and consent).
Applicable international laws such as the EU GDPR and (where relevant) the California CCPA.

2 What we collect

We may collect:

Contact & identity details – name, email, phone, business name, social-media handle.
Event specifics – date, venue, guest numbers, running sheet, special requirements.
Media – photos, GIFs, videos and audio recorded by Pixel Booth, our photographers or DJs.
Payment information – amounts and invoice metadata processed securely via Stripe, Square or bank transfer (we do not store full card numbers).
Usage data – IP address, browser, device type, pages viewed, Google Ads click identifiers (e.g. GCLID), cookie and pixel data.
Marketing preferences – newsletter opt-in/out, consent for remarketing or SMS.

All information is provided by you directly, generated during an event, or gathered automatically through cookies and similar technologies.

3. How we use your information

Provide & customise services – create quotes, reserve equipment, tailor playlists, edit photos/videos and deliver digital galleries.
Process payments & invoices.
Customer support & warranty – troubleshoot booth software, respond to enquiries.
Marketing & analytics – run Google Ads remarketing lists, measure ad performance, send occasional promotions only where you have consented.
Legal & security – prevent fraud, comply with tax or law-enforcement requests.

4. Legal bases

Performance of a contract – to supply the services you request.
Consent – for optional marketing emails, SMS, and Google Ads remarketing tags. You may withdraw consent at any time.
Legitimate interests – to improve our websites and services while respecting your rights.
Legal obligation – record-keeping for ATO and consumer-law compliance.

5. Disclosure & sharing

We never sell your data. We share it only when necessary:

Service providers – cloud hosting (AWS Sydney), email (Google Workspace), payment processors, print labs.
Event organisers – e.g. the wedding couple receives a full gallery that may include your image.
Analytics & ad partners – Google Ads, Google Analytics 4 (IP-anonymised, Consent Mode enabled).
Legal authorities – if compelled by court order or to protect our rights.

All third parties are bound by confidentiality and, where required, data-processing agreements.

7. International transfers

Some suppliers operate overseas (e.g. US-based analytics). Where we transfer data abroad, we rely on:

The recipient’s adherence to APPs or standard contractual clauses (GDPR Art. 46).
Encryption in transit (TLS 1.2+) and at rest.

8. Data security & retention

Security – firewalls, MFA for staff logins, AES-256 encryption, nightly backups.
Retention – client files and event media are stored for 3 years (for re-orders or legal claims) then securely deleted; financial records are kept 7 years per ATO rules.

9. Your rights

You may:

Access the personal data we hold about you.
Correct inaccuracies.
Delete data we no longer need (subject to legal retention).
Object to direct marketing or automated decision-making.

10. Children’s privacy

Our services target general audiences. If you are under 13, please ask a parent or guardian to contact us; we do not knowingly collect personal data from children without verifiable parental consent, in line with Google’s child-directed ad rules. Swipe Insight

11. Changes to this policy

We may update this policy to reflect legal, technical or business changes. The latest version is posted on our website; substantial changes will be highlighted, and where required we will seek fresh consent.