Brand activations people want to be part of.

A brand activation is a live marketing experience designed to get people interacting with a brand rather than just seeing an ad. Experiential marketing is the broader discipline of engaging people through live, interactive experiences — a brand activation is its most common form. Activations run at product launches, shopping centres, retail spaces, expos, sponsorship events and public venues, and typically aim to attract attention, create branded content, capture leads and build brand recall through direct participation.

Pixel Booth creates interactive brand activation experiences: branded photo experiences, 360 video experiences, AI-generated photo concepts, and lead-capture activations with QR delivery, digital sharing and campaign galleries. Every format can be extended with custom backdrops, booth wraps, branded props and campaign styling, and delivered for product launches, shopping centre activations, retail campaigns, expos, sponsorships, corporate events, universities and arenas across Melbourne.

Yes. Pixel Booth is a specialist interactive activation partner rather than a full-service experiential agency, and agencies regularly engage us as the supplier for the interactive component of a campaign. We work from agency briefs and client brand guidelines, follow artwork approval processes, provide technical and venue documentation, and deliver on site in a client-facing, white-label-friendly way.

Yes. Consent-based email capture or competition entry can be built into the guest journey, with captured data supplied as a CSV export after the campaign. Depending on the format, an activation can also measure booth sessions, QR downloads, digital shares, content generated and gallery engagement. Reporting depends on the setup selected — we supply what the activation actually records rather than promising vanity metrics.

Pixel Booth supports product launches, shopping centre and retail activations, expos and trade shows, sponsorship activations, corporate events, university campaigns and arena events across Melbourne. Named work includes repeat PUMA launch activations, a Westfield Knox Mother's Day activation, an RMIT graduation setup using five booths, and multi-day arena campaigns at John Cain Arena and Rod Laver Arena.

Yes. Pixel Booth has delivered a three-day branded activation at John Cain Arena for the Jimmy Carr show and a 12-day activation at Rod Laver Arena. We can plan fixed installations, repeated event days, staffing rotations and multi-location campaign rollouts, with interstate delivery available for national campaigns.

Brand activations are quoted per campaign. Pricing depends on the format, the level of custom branding, booth wraps, lead capture, staffing, venue logistics and any multi-day requirements. Send us your brief and we'll provide one fixed quote covering the full activation.

To quote accurately we need: your campaign objective, event date and location, audience size, activation duration, indoor or outdoor setup, branding requirements, whether lead capture is needed, and a budget range if available. With those details we can recommend a format and return a fixed campaign quote.