Brand Activation Case Study
Garnier Pride Month Photo Booth Activation
A bright, inclusive and brand-aligned open-air photo booth activation for Garnier at the Victorian Pride Centre Pride Month event. The setup featured a custom hot pink curved backdrop wall, Garnier logo placement, QR photo downloads and a live online gallery for guests.
Open-air photo booth · Custom curved backdrop wall · QR download gallery
Garnier
Brand activation
A branded photo booth setup created for Garnier’s Pride Month event presence.
Pride Month
Inclusive event
Delivered for an LGBTIQA+ event at The Forum inside the Victorian Pride Centre.
Custom wall
Hot pink backdrop
A curved backdrop wall was sourced and customised with Garnier branding placed high and centre.
QR gallery
Easy downloads
Guests could access photos through QR download and a live online gallery.
Case Study Summary
A colourful Pride Month photo booth setup with strong brand presence
Garnier got in touch because they wanted to take part in a Pride Month event at the Victorian Pride Centre. The event was held at The Forum and brought together a vibrant LGBTIQA+ community-focused environment where the photo booth needed to feel bright, welcoming and on-brand.
Pixel Booth supplied an open-air photo booth and sourced a custom-made curved backdrop wall in hot pink, with the Garnier logo positioned high and centre. This gave the activation a clean visual focus and made the photo booth feel like a branded photo moment rather than a standard booth setup.
The activation also included QR download functionality and a live online gallery, allowing guests to access their photos easily after taking part.
The Brief
Create a photo booth experience that felt inclusive, colourful and brand-safe
The goal was to support Garnier’s presence at the Victorian Pride Centre Pride Month event with a photo booth setup that felt polished, friendly and suitable for an LGBTIQA+ event space.
Instead of using a basic backdrop, Pixel Booth helped source a custom curved backdrop wall in a bold hot pink finish. The backdrop matched the energy of the event while giving Garnier a strong visual anchor in every photo.
Inclusive event fit
The setup needed to feel welcoming, positive and aligned with a Pride Month event environment.
Brand visibility
The hot pink wall and Garnier logo placement made the brand clear without making the space feel cluttered.
QR photo access
Guests could download their photos through QR access and a live online gallery after using the booth.
Guest Experience
How the Garnier Pride Month activation worked
The experience was designed to be easy for guests while giving Garnier a strong branded moment inside the event space.
Guests entered the event space
The booth was set up at The Forum inside the Victorian Pride Centre for the Pride Month event.
They stepped into the pink photo moment
The curved hot pink backdrop wall created a bold and clean Garnier-branded photo area.
Photos were captured and branded
The open-air photo booth captured guests against the Garnier backdrop with custom branded photo output.
Guests downloaded their photos
QR download and a live online gallery made it simple for guests to access and share their photos.
Activation Gallery
Hot pink Garnier photo booth setup for Pride Month
These images show the open-air photo booth, custom curved backdrop wall, Garnier branding, vertical photo strip design and live gallery-friendly setup created for the Victorian Pride Centre event.
Open-air photo booth with custom hot pink Garnier backdrop
Branded Garnier photo strip design for guest takeaways
A bright and clean setup for Garnier’s Pride Month presence
Photo strip artwork designed to match the Garnier activation
The custom-made hot pink wall created a premium photo moment
Photo booth setup created for an inclusive LGBTIQA+ event space
Simple guest flow with strong Garnier brand visibility
A polished branded photo moment for the Victorian Pride Centre event
Outcomes
Why this activation worked well
The Garnier activation is a strong example of how a simple open-air photo booth can become a polished branded experience when the backdrop, colour palette, guest flow and online gallery are planned together.
Inclusive brand moment
The setup supported a Pride Month event in a way that felt positive, welcoming and brand-safe.
Strong visual impact
The curved hot pink wall gave the booth a premium branded look and made the Garnier logo stand out clearly.
QR gallery access
Guests could access their photos quickly using QR download and a live online gallery.
Shareable photo content
The booth gave guests a branded photo they could keep, download and share after the event.
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Garnier Pride Month activation questions
Common questions for brands, agencies and event teams planning an inclusive branded photo booth activation.
Yes. Pixel Booth is LGBTIQA+ friendly and supportive. We are happy to work with brands, venues and community-focused events to create welcoming, inclusive and respectful photo booth experiences.
Yes. We can help source or coordinate custom backdrop options such as curved walls, hard wall backdrops, branded panels, printed signage and other photo zone elements depending on the event brief and timeline.
Yes. We can provide QR download functionality and a live online gallery so guests can access and save their photos after using the photo booth.
Send us the event date, venue, activation hours, expected guest numbers, branding requirements, backdrop needs, artwork deadlines, print requirements, QR gallery requirements and any venue bump-in details.
Plan a Similar Activation
Want an inclusive branded photo booth
activation like this?
Tell us your campaign goal, event date, venue, guest flow and branding needs. We’ll recommend the right photo booth setup, backdrop style, print design and gallery flow for your activation.
Best for brand activations, Pride Month events, community events, product launches, retail campaigns and corporate activations. We can include open-air booths, custom backdrops, branded templates, QR downloads, live galleries and staffed activation support.
Need photography, content capture, DJ/audio support or a larger branded zone? Mention it in your enquiry and we’ll package the best option.
