Brand Activation Case Study
PUMA Brand Activation Photo Booth Case Study
Three branded photo booth activations delivered for PUMA across a product launch, a PUMA x McLaren motorsport event and a head office relocation party.
3 PUMA activations · Influencer-ready downloads · Brand-ready printed content
H-Street shoe launch with instant social downloads
PUMA x McLaren Ignition Beach at West Beach Pavilion
Head office relocation party from Moorabbin to Cremorne
3 activations
Repeat brand work
PUMA used Pixel Booth across three different activation environments.
Social ready
Instant downloads
Influencers and ambassadors could download their photos instantly for social media.
Wraps + props
Custom branded setup
Each activation included custom booth branding, props or campaign styling.
Print moments
Guest keepsakes
Guests walked away with branded photo strips designed around each event.
Case Study Summary
One brand, three different activation environments
Pixel Booth supported PUMA across three separate activations, each with a different event goal, venue style and creative direction. The photo booth setup was adapted each time to suit the campaign environment.
The first activation was a streetwear-inspired H-Street shoe launch at Le Bajo Milk Bar, where PUMA brought in influencers and ambassadors who used the Instant Social feature to download their photos straight away for social media. The second was a PUMA x McLaren Ignition Beach activation at West Beach Pavilion. The third was a branded head office relocation party celebrating PUMA’s move from Moorabbin to Cremorne.
Together, these activations show how a branded photo booth can be shaped around product launches, influencer moments, lifestyle events, motorsport campaigns and internal brand celebrations.
The Brief
Create photo booth experiences that felt built for PUMA
The goal was not to place a generic photo booth in the corner. Each event needed a booth setup that looked connected to the campaign, gave guests something fun to interact with and created branded photo content they could use or take home.
For the H-Street launch, social speed mattered because PUMA’s influencers and ambassadors needed fast access to their photos for social posting. Across the three events, Pixel Booth used branded booth wraps, custom PUMA props, campaign-specific backdrops, printed photo strips and instant digital sharing to help the booth feel like part of the wider event environment.
Campaign-ready setup
The booth styling was changed to match the product launch, motorsport activation or corporate celebration.
Instant social sharing
Influencers and ambassadors could download their images instantly and use them for social media content.
Custom PUMA props
Branded handheld props were created so guests could interact with the campaign inside the photos.
The Three Activations
Three different ways PUMA used photo booth activations
Each event had a different purpose, audience and visual style. The photo booth was adapted to fit the venue, brand environment and guest experience.
Activation 01
PUMA H-Street Shoe Launch
For the H-Street shoe launch, PUMA created a streetwear-style event environment with venue branding, a DJ and a branded gelato cart. Pixel Booth supported the launch with a booth wrapped in green H-Street and PUMA branding.
PUMA brought in influencers and ambassadors for the launch, so the photo booth needed to do more than print photos. Guests used the Instant Social feature to download their images straight away, giving them fast access to branded content they could post during or after the event.
The venue’s silver roller gate was used as the backdrop, giving the photo experience a raw, street-style look that suited the H-Street launch aesthetic.
- Green booth wrap with H-Street and PUMA branding
- Instant Social feature for fast influencer and ambassador photo downloads
- Silver roller gate venue backdrop
- Custom PUMA handheld props
- Branded photo strips for guests
Activation 02
PUMA x McLaren Ignition Beach
For the Ignition Beach activation, PUMA brought Pixel Booth in to create a branded photo booth experience for the PUMA x McLaren F1 event at West Beach Pavilion.
The setup included a branded booth wrap, a wrapped wall backdrop featuring Lando and Oscar, custom PUMA props and a branded surfboard to suit the St Kilda beach atmosphere. The wider event included a show F1 car, racing simulators and PUMA x McLaren event decor.
- Booth wrap designed for the PUMA x McLaren activation
- Wrapped wall backdrop with motorsport campaign visuals
- Branded surfboard styling for the beachside event theme
- Custom PUMA props and printed photo output
Activation 03
PUMA Head Office Relocation Party
For PUMA’s relocation party, Pixel Booth created a branded photo booth setup to support the celebration of their move from Moorabbin to Cremorne.
This activation was less about public product launch marketing and more about internal brand culture, staff engagement and creating a polished celebration moment for the new head office.
- Branded booth wrap for the celebration
- Branded backdrop inside the new office environment
- Custom PUMA props for staff photos
- Printed photo strips for guests to take home
What Pixel Booth Provided
Activation support built around the brand environment
Across all three PUMA events, the booth was customised to fit the event brief, venue style and campaign visuals.
Branded booth wraps
Each activation used booth styling that connected the setup to the PUMA campaign or event theme.
Instant Social feature
Influencers and ambassadors at the H-Street launch could download their photos instantly for social media use.
Custom PUMA props
Handheld props helped guests interact with the brand and made the images feel more campaign-specific.
Printed photo strips
Guests received branded printed keepsakes that carried the campaign look beyond the event.
Activation Gallery
PUMA photo booth activation moments
A full-width visual mix across the H-Street launch, PUMA x McLaren Ignition Beach and the PUMA head office relocation party.
Green branded booth wrap for the product launch
Guests downloaded branded photos instantly
Custom props helped create campaign-ready content
PUMA x McLaren guest experience at West Beach Pavilion
Wrapped booth matched the motorsport activation
F1 car, simulators and brand moments around the booth
Campaign-coloured props supported the theme
Branded photo strips for the new head office celebration
Internal brand event with custom booth styling
Outcomes
Why the PUMA activations worked well
This case study shows how one photo booth service can be adapted across very different brand environments while keeping the experience polished, interactive and campaign-relevant.
Flexible brand use
The same service was adapted for product launch, motorsport and internal corporate event environments.
Influencer-ready content
The H-Street setup helped PUMA’s ambassadors and influencers access photos quickly for social media.
Campaign consistency
Each activation had a different look, but all remained clearly connected to PUMA’s brand and event direction.
Strong guest interaction
Custom props gave guests something physical to hold, pose with and remember from the activation.
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View Case StudyCase Study FAQ
PUMA activation questions
Common questions for brands, agencies and event teams planning a branded photo booth activation.
Yes. Pixel Booth can create branded photo booth activations for product launches, retail campaigns, corporate events, sports activations, shopping centre campaigns and agency-led brand experiences.
Yes. The Instant Social feature can allow guests, influencers, ambassadors or team members to download their photos quickly so they can use them for social posts, stories and branded event content.
Yes. Depending on the brief, we can include booth wraps, branded photo templates, custom handheld props, backdrop planning and printed photo strip designs that match your campaign or event look.
Send us the event date, venue, activation hours, expected guest numbers, branding requirements, booth wrap needs, backdrop plans, print format and whether you need custom props, instant social sharing or event content capture.
Plan a Similar Activation
Planning a branded product launch
or activation?
From booth wraps and custom props to branded prints, instant social downloads and campaign-specific backdrops, Pixel Booth can build a photo booth experience around your brand, venue and guest journey.
Best for product launches, influencer events, retail activations, sports events, corporate campaigns and branded environments. We can include booth wraps, branded templates, custom props, printed photo strips, gallery delivery, instant digital sharing and activation-ready setup support.
Need photography, content capture, DJ or audio support too? Mention it in your enquiry and we’ll package the best option.
